CEO Blacksocks

Following his studies of economics and business administration at the University of St. Gallen, Paris and Toronto (earning the title of lic. oec.

HSG in 1993) Samy Liechti was a marketing and communications consultant for various agencies in Switzerland and abroad, working with numerous prominent brands. Samy Liechti has been the company’s managing director ever since the foundation of BLACKSOCKS in the summer of 1999.

“E-Commerce: From the perspective of an online pioneer”