CEO and Founder of Project A Ventures

Florian Heinemann is co-founder and managing director of a Project A Ventures, where he is responsible for the areas of marketing, CRM and business intelligence. Before co-founding Project

A, he was managing director of Rocket Internet holding the same areas of responsibility (2007-2012). During his time at Rocket, he was mainly involved in TopTarif, eDarling, and Zalando/Bigfoot. Prior to Rocket, Florian was co-founder and managing director of JustBooks/AbeBooks being in charge of marketing and product (1999-2002, exit to Amazon). Then, he was co-heading the online marketing department of Jamba! and the online dating portal iLove (2003-2005, exit to Verisign). In 2006, he was co-founder of the online marketplace Moreover, he has been an investor/business angel in more than 40 startups, e.g. AdScale, Ladenzeile, Netmoms, and Tradoria. Florian holds a doctorate’s degree in innovation management/entrepreneurship from RWTH Aachen University. He was a visiting scholar at the Wharton School. His research has been published in leading international journals, such as Strategic Management Journal, Journal of Product Innovation Management, Journal of International Marketing, and Zeitschrift für Betriebswirtschaft. Furthermore, Florian holds a masters degree in business administration from WHU Koblenz. During his studies, he was a fellow of Deutsche Studienstiftung (German National Academic Foundation).

Panel discussion: “Exportwunder 2.0: Start-ups”